Ross is the name of the RSR frog mascot. The first photo that inspired the artwork for that mascot was taken on the very farm from which this coffee hails: Finca Idealista! So we wanted to honor that storied lineage with a sweet coffee from that farm, and to celebrate the multi-year relationship we have with our longest direct relationship producer, Gold Mountain Coffee Growers.
Finca Idealista is the flagship farm of our Direct Trade partner, Gold Mountain Coffee Growers. It sits on a mountaintop that borders a nature reserve, whose trees act as a natural air conditioner for its Paca & Caturra variety coffee beans. This cool microclimate lengthens the coffee cherry maturity process, allowing beans more time to absorb natural sugars and other attributes that contribute to a rounded cup profile.
Finca Idealista workers receive the highest wages around. Local pickers are trained to pick only the reddest cherries so that the farm’s crop reaches its full potential and the highest level of sweetness. Extraordinary care is taken, both during wet and dry processing, to inspect all beans and ensure that only the finest, ripest coffee is exported. In addition to washed coffee, the farm has invested in special infrastructure to increase production of natural and honey process coffee, with outstanding cupping results.
Finca Idealista invests in volcanic filters to protect the environment from run-off when coffee is washed. The volcanic material is brought from Masaya, one of Nicaragua’s volcanic regions. Gold Mountain recently purchased an adjacent section of rainforest for the sole purpose of protecting its flora and fauna.
In addition to its focus on quality, Finca Idealista supports the growth and development of the community through educational supplies and running water for schools, scholarships and medical supplies, free computing classes for girls, and new initiatives based on needs assessment.
Its partner organization, Gold Mountain Cofffee Growers, LLC, won the 2016 SCAE Sustainability Award for joint economic and environmental achievements.